30 years ago, NAD set out to create a new kind of audio company. They were a group of audio-industry veterans: manufacturers, retailers, distributors, and — above all — listeners. They were driven by passion for great sound and by the desire to cut through the marketing hype and over-elaboration that had become pervasive in the audio industry. They wanted to provide what people really wanted instead of what they were being sold.

Performance
In audio electronics, the bottom line is that the waveforms that go to a loudspeaker should be in every possible respect as identical as possible to the ones that originally were produced by the microphones used for recordings or broadcasts. They should look exactly like the original ones, and they should have the same time-relationships and dynamics they did at the outset. Keeping those factors straight — without adding any overlay of any kind — is what every NAD component is designed to do.

Every NAD component at every level is designed and manufactured for satisfying performance — for realistic, detailed, convincing reproduction of the original sound.